Developed and executed integrated Halloween campaign designed to increase brand awareness, influence customer behavior, and improve retail performance
Established campaign concepts and creative direction across channels, including digital, print, and in-store
Led creative production from concept through execution, directing photographers and videographers, styling models, and managing agency partners in campaign launch
Campaign Impact
Earned 11.9M Impressions
Increased sales by 7.54% YoY
Increased store visits by 8.83% YoY
Creative Team
Diana Rose Smith (Creative Manager) Creative Direction | Design | Video
