Lead the development and execution of seasonal integrated campaigns for Goodwill Central Texas to persuade customer/client behavior and increase ROI. For seasonal campaigns, I am reponsible for organizing and directing a photoshoot. My team and I thrift and style all costumes, and I provide creative direction to our photographer, makeup artist, and models during the shoot. I am also responisble for leading the creative direction for each campaign's concept/theme across copy, web, and visual assets. The theme for Halloween 2025 was Bright Colors.
Diana Rose Smith (Creative Manager)
Creative Direction | Design | Video
Abigail Toon (Senior Designer)
Photo Editing | Design | Copy
