Create video advertisements for a Sustainability Campaign directed at both the shopper audience and the donor audience for Goodwill Central Texas. The Campaign will launch Earth Day 2026.
Diana Rose Smith (Creative Strategist/Designer)
The protagonist can be forgetful and often leaves themselves sticky notes pasted onto common objects around their home to remind them of things they need to do. The final frame lands on a sticky note reminder to "Go to Goodwill" or "Drop of Donations". The still frame transitions to video where the sticky note is picked up. The next frame shows the protagonist putting donations into the car. The video fades into the message: "You might forget a lot of things. But this one is worth remembering."
The video transitions between three vignettes that relate to the three sustainability statistics our team is referencing for 2025. First vignette: a dumpster is being picked up. The statistic "103M lbs diverted from landfills" is mapped into the video. Second vignette: the camera zooms into someone watching TV or moving a TV out of a truck. The statistic "940,000lbs of e-waste recycled" is mapped into the video. Third vignette: someone is folding clothes or grabbing clothes out of their closet. The statistic "18M lbs of salvage recycled" is mapped into the video. The vignettes fade into the message: "The Signs Are Everywhere. Shopping secondhand is sustainable."
The initial concepts below were created using a mix of AI generated images and stock videography to show the idea. These will be recreated for the actual production.