GOODWILL LOOKBOOKS

My Role/Project Objective

• Led creative direction and photography for seasonal lookbooks designed to promote secondhand shopping and elevate brand storytelling
• Partnered with local stylists, models, and creatives to produce 8-10 styled looks per issue, strengthening relationships within Austin's sustainable fashion community
• Concepted and executed on-location photoshoots across Austin, showcasing thrifted fashion and seasonal home goods
• Developed multi-format content including styled editorials, flatlays, and social carousels to inspire customer engagement across channels
• Supported brand awareness and community engagement by positioning Goodwill as a destination for sustainable style and creative expression

Creative Team

Diana Rose Smith (Creative Manager/Photographer)
Abigail Toon (Senior Designer)
Caleb Stafford (Junior Designer)
Sheena Ingle (Copywriter)