GOODWILL LOOKBOOKS

Project Objective

Seasonally style and photograph thrifted items from our local Goodwill stores. Then, design Lookbooks to encourage shopping second-hand. The goal of this ongoing project was to build relationships with influencers and artists in Austin's sustainable fashion community.

My team partnered with local stylists and models to put together 8-10 looks. We then scouted out locations and set up photoshoots around Austin. We also styled and photographed flatlays, tablescapes, picnics, and patios to highlight seasonal homegoods. As Creative Manager, I was responsible for the photography and creative direction for each issue.

Creative Team

Diana Rose Smith (Creative Manager/Photographer)
Abigail Toon (Senior Designer)
Caleb Stafford (Junior Designer)
Sheena Ingle (Copywriter)


I created this video to display at the inaugural In House In Focus In Person conference in Dallas, TX | March 2025


Good Looks 2025


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Spring 2025


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Spring 2024


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Winter 2024


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