GOODWILL SEASONAL LOOKBOOKS

2024-2025

Project Objective

Seasonally style and photograph 8-10 looks from our local Goodwill stores. Then, layout these styles in lookbooks to encourage shopping second-hand.

Through this project, we also looked to build relationships with influencers and artists in Austin's sustainable fashion community by partnering with them as stylists and models.

Creative Team

Diana Rose Smith (Creative Manager/Photographer)
Abigail Toon (Senior Designer)
Caleb Stafford (Junior Designer)
Sheena Ingle (Copywriter)


This video was presented at the inaugural In House In Focus In Person conference in Dallas, TX | March 2025


Spring 2025


Winter 2024


Fall 2024


Spring 2024